Red Lobster aired an unusual Super Bowl ad in February. It contained not one image of dinner plates full of mouth-watering crab, shrimp or lobster, but plenty of shots of happy, hard-working and rule-abiding fishers on small boats. With the words “Traceable. Sustainable. Responsible” flashing on the screen, the ad debuted the restaurant chain’s “Seafood READ MORE
Posts by Jessica Leber
Jessica Leber is deputy managing editor for Oceans Deeply and is based in New York City. She has covered environment, science, tech and health topics for a decade and was previously a staff reporter and editor at Fast Company, MIT Technology Review, ClimateWire and Vocativ. She graduated with master’s degrees from Columbia University’s Earth and Environmental Science Journalism program in 2008 and had a prior career as an environmental geologist and scientist.